Case Studies

Real Brands. Real Results.

Every brand's climb looks different. Here's how partners reach their peak with Mokhu behind them.

Audio Equipment · Onboarded April 2025

From a Single SKU to a Category Leader

From one SKU to a category leader: 60% market share and $700K in revenue within 12 months.

40

SKUs (from 1)

60%

market share

$700K

revenue in 12 months

$200K+

monthly purchasing

RØDE is a global audio equipment brand known for microphones and recording gear. We onboarded RØDE on Amazon in April 2025, starting with a single SKU as a trial of our account management and growth approach. The partnership has since expanded into a full-scale catalogue operation and now accounts for a significant piece of RØDE's Amazon business.

The Challenge

  • Limited catalogue presence. The brand's Amazon footprint began with just one SKU, with no proven playbook for scaling further listings.
  • Unauthorized resellers. Third-party sellers outside RØDE's authorized network were listing products, creating pricing inconsistency and brand risk.
  • No dedicated after-sales layer. Customers lacked a consistent post-purchase support experience on the marketplace.

What We Did

  • Onboarded in April 2025. Began the partnership with a single SKU to prove out our account management approach.
  • Catalogue scaled to 40 SKUs. Systematically expanded RØDE's Amazon catalogue from 1 to 40 active SKUs.
  • Captured 60% market share. Grew RØDE's share of category search and sales to 60% within the first 12 months.
  • Flagged unauthorized resellers. Proactively identified and reported unauthorized resellers directly to RØDE, supporting brand and channel integrity.
  • Delivered after-sales service. Built out responsive after-sales support for customers, improving satisfaction and repeat purchase behaviour.
  • Scaled purchasing volume. Grew our monthly purchasing directly from RØDE to over $200,000 per month, reflecting the scale of the partnership.

Results

In the 12 months since onboarding, RØDE's Amazon business grew from a single SKU to a 40-SKU catalogue generating $700,000 in revenue and capturing 60% market share in category. Monthly purchasing directly from RØDE now exceeds $200,000. The brand also has active reseller monitoring and dedicated after-sales support for its customers.

Motorsport Telemetry · Onboarded July 2025 · Canadian Marketplace

From No Canadian Presence to Authorized Partner

From $5K to $25K a month in 90 days, with full Buy Box ownership.

5x

revenue growth

$25K

monthly revenue from $5K

100%

Buy Box ownership

90 Days

time to result

RaceBox is a motorsport telemetry and performance data brand. We onboarded RaceBox's Amazon Canada business in July 2025. At that point the brand was generating roughly $5,000 per month in the Canadian marketplace and had no authorized reseller presence to support local customers. Our team took full ownership of the account and committed direct investment to turn the trajectory around.

The Challenge

  • Very low revenue. The Canadian market was generating only about $5,000 per month, well below the brand's potential.
  • No Canadian reseller presence. RaceBox had no authorized retail partner supporting Canadian customers, limiting trust and visibility.
  • Uncontrolled Buy Box. Without an authorized partner actively managing the listings, Buy Box ownership was not secured.
  • No dedicated customer support. Canadian buyers lacked a reliable channel for after-sales help tied to an authorized retailer.

What We Did

  • Onboarded in July 2025. Took full account ownership of RaceBox's Canadian Amazon business.
  • Ran active deals and promotions. Launched and managed ongoing deals to drive visibility and conversion in the Canadian market.
  • Invested 15% of purchasing revenue. Committed 15% of our purchasing revenue back into the brand to fuel growth, funded by our own performance.
  • Grew revenue 5x in 3 months. Raised monthly revenue from $5,000 to $25,000 within a 3-month window.
  • Secured 100% Buy Box. Took full Buy Box ownership across RaceBox's Canadian listings.
  • Established Canadian reseller presence. Closed the gap left by having no authorized Canadian reseller, becoming that authorized partner ourselves.
  • Became the authorized retail partner. Provided direct, ongoing customer support to Canadian buyers as RaceBox's authorized retail partner.

Results

Within three months of onboarding, RaceBox's Canadian Amazon revenue grew from $5,000 to $25,000 per month, a 5x increase, backed by a direct 15% reinvestment of our purchasing revenue into the brand. We secured 100% Buy Box ownership, closed the gap in Canadian reseller coverage, and now serve as RaceBox's authorized retail partner providing ongoing customer support in the market.

Cosmetics · Onboarded 2023 · Health Canada Regulated Market

Rebuilding a Cosmetics Brand in a Regulated Market

We sustained, grew, and scaled this brand without any cost taken from the brand.

3x

sales growth

100%

Buy Box ownership

0

unauthorized resellers

MiraCell Inc. is a cosmetics brand selling on Amazon in the Canadian marketplace. When the brand was onboarded in 2023, it faced compliance gaps under Health Canada regulations, an uncontrolled Buy Box shared with unauthorized resellers, and inconsistent pricing that was eroding margin and brand equity. Our team took over full account management with a single mandate: rebuild the brand's integrity and growth trajectory on Amazon.

The Challenge

  • Regulatory risk. Product listings were not aligned with Health Canada cosmetic labelling and safety requirements, exposing the brand to potential suppression or delisting.
  • Buy Box erosion. Multiple unauthorized third-party sellers were competing on the brand's own listings, splitting the Buy Box and undercutting price.
  • No pricing control. Without an enforced MAP policy, resellers were discounting freely, devaluing the brand and squeezing legitimate margins.
  • Dated packaging. Product presentation was not aligned with the brand's premium positioning in a competitive cosmetics category.

What We Did

  • Full onboarding (2023). Took over end-to-end management of the MiraCell Amazon account, from listings to logistics.
  • Health Canada compliance. Audited and corrected every listing to meet Health Canada's cosmetic labelling and safety standards, removing regulatory risk.
  • 100% Buy Box recovery. Identified and systematically removed unauthorized resellers, restoring full Buy Box ownership to the brand.
  • MAP policy enforcement. Designed and enforced a Minimum Advertised Price policy across the Canadian marketplace to protect margin and brand value.
  • Packaging revamp. Led a full packaging redesign to better reflect MiraCell's premium positioning in the cosmetics category.
  • Zero cost to the brand. All of the above was delivered without charging MiraCell any additional fees, because our growth was funded entirely by our own performance-based model.

Results

Since onboarding, MiraCell's sales on Amazon have grown 3x. The brand now holds 100% Buy Box control with zero unauthorized resellers active on its listings, full compliance with Health Canada regulations, and a MAP policy that protects pricing integrity across the Canadian market. The refreshed packaging further reinforced the brand's premium shelf presence.

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